In today's digital landscape, growing your presence on social media is more complex than ever due to ever-changing algorithms. However, with the right strategies, you can still thrive on platforms like Facebook and Instagram.
Here are five actionable tips to help you grow and engage your audience in 2024:
1. Leverage Short-Form Video Content
Facebook and Instagram are heavily promoting short-form videos. Reels on Instagram and Stories on both platforms receive greater visibility and engagement. Focus on creating bite-sized, engaging content that showcases your brand’s personality in 15-30 seconds. This is one of the main strategies we always prioritise when growing a client's account.
2. Consistency is Key
Post consistently, but prioritise quality over quantity. Facebook and Instagram algorithms favour accounts that post regularly, but if your content is engaging and relevant, you don’t need to over-post. Aim for at least 3-5 posts per week, and be consistent with Stories and Reels to stay top-of-mind.
3. Engage with Your Audience
The algorithms reward active engagement. Respond to comments, like and share user-generated content, and participate in discussions. Instagram specifically values interaction, meaning the more you engage with followers, the more visibility your content gets.
4. Use Hashtags and Keywords Strategically
While not as important as they once were, hashtags and keywords still matter. On Instagram, use a mix of trending and niche hashtags to increase discoverability. Facebook relies more on keywords in captions and posts, so make sure your content is searchable and relevant to your audience.
5. Collaborate with Influencers and Creators
Partnering with influencers or creators can help you tap into new audiences. With Facebook’s and Instagram's algorithms prioritising authentic content, collaborations can organically introduce your brand to highly engaged followers, boosting your growth exponentially
Need a spare set of hands with your social media growth? Drop us a line and let's chat :)
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